I’m Joel Northrup. Founder and CEO of Deep Lawn.

I have worked at some of the top companies in the world as a Machine Learning Engineer - but prefer to build businesses.

Over the course of the last 12 years, I have built a few outdoor service businesses, a robotics company, and a few software companies. My focus lately has been on building innovative software products for service companies (lawn care, pest control, cleaning services, etc.).

I am currently based out of Austin, Texas, USA.